Our website typically uses “cookies” and similar technologies that can be used to identify your browser or your device. A cookie is a small file that is sent to your computer or that is automatically stored on your computer or mobile device by your browser when you visit our website. This way, we can recognize you if you visit the website again, even if we don’t know who you are. In addition to cookies that are only used during a session and are deleted when you leave our website (session cookies), cookies can also be used to store user settings and other information for a specific period such as two years (permanent cookies). You can, however, set up your browser so that it rejects cookies, only stores them for a session or deletes them sooner. Most browsers are set to accept cookies by default.
Necessary cookies:
Certain sections of our website use technically necessary cookies. Such file elements allow your computer to be identified as a technical unit during your visit to this website to facilitate your use of our services. You can generally configure your browser to notify you of cookies so that you can accept or reject them, or you can delete existing cookies. Please use your browser’s help function to find information on how to change these settings. Please note that certain features of our website may not work if you disable the use of technically necessary cookies. Cookies do not allow a server to read private data on your computer or data stored by another server. They do not harm your computer and do not contain viruses. Our use of technically necessary cookies is based on art. 6 para. 1 lit. f GDPR, where applicable: the processing enables our website to work. It is therefore necessary in order to serve our legitimate interests.
Cookie consent with Usercentrics
This website uses Usercentrics cookie consent technology to obtain your consent to the storage of certain cookies on your device and to document your consent in accordance with data protection law. This technology is provided by Usercentrics GmbH, Rosental 4, 80331 Munich, Germany, website: https://usercentrics.com (hereinafter “Usercentrics”).
When you access our website, the following personal data is transmitted to Usercentrics:
- Your consent or the withdrawal of your consent
- Your IP address
- Information about your browser
- Information about your device
- Time of your visit to the website
Usercentrics also stores a cookie in your browser so that it can assign your granted consent or the withdrawal of this consent. This data is stored until you request its erasure, until you delete the Usercentrics cookie yourself or until the purpose for which it was stored no longer applies. Mandatory statutory retention obligations continue to apply.
Usercentrics is used to obtain the legally required consent to the use of cookies. The legal basis for this is point art. 6 para. 1 lit. c GDPR.
Processing contract: We have concluded a processing contract with Usercentrics. This contract is required by data protection law and ensures that Usercentrics processes the personal data of visitors to our website only in accordance with our instructions and the provisions of the GDPR.
Additional cookies
We also use the following cookies to gain an understanding of how you use our website and so that we can show you other advertising that may be of interest to you.
Use of Google Tag Manager
We use Google Tag Manager. This is simply a management system that we can use to integrate the other services described below into our website. Google Tag Manager does not process any personal data. Data is only processed by the other Google services mentioned below and as described below.
Use of Google Analytics
We use Google Analytics, a web analytics service offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses cookies, which are text files stored on your computer, to help analyze your use of the website. The information generated by the cookie about your use of the website is usually transmitted to a Google server in the USA and stored there. However, IP anonymization is enabled on this website so your IP address is first truncated within member states of the European Union or other countries that are party to the Agreement on the European Economic Area. Only in exceptional circumstances will the full IP address be transmitted to a Google server in the USA and truncated there. Google uses this information to analyze your use of the website on our behalf, to compile reports about website activity and to provide us with other services relating to the use of the website and internet usage. The IP address transmitted by your browser as part of the Google Analytics service is not combined with other data held by Google. You can prevent cookies from being stored by configuring your browser software accordingly; however, please note that you may then be unable to make full use of some of the features of this website. You can also prevent Google from storing data generated by the cookie and related to your use of the website (including your IP address) and processing this data by downloading and installing the browser plug-in available via the following link: https://tools.google.com/dlpage/gaoptout?hl=en. Please note that the code “gat._anonymizeIp();” has been added to Google Analytics on this website to anonymize users’ IP addresses (IP masking). You can also prevent data capture by Google Analytics by clicking on this link. This will install an opt-out cookie on your device that will prevent future capture of your data while visiting this website. In particular, this is recommended if you access our website from a mobile device. You can find more information on the Terms of Service and privacy at www.google.com/analytics/terms/us.html or https://policies.google.com/privacy?hl=en. Our use of the above-mentioned analytics tools is based on your consent in accordance with art. 6 para. 1 lit. a GDPR, where applicable.
Use of Google Ads conversion and remarketing
We use Google Ads conversions provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, so that we can use ads (Google Ads) on external websites to draw attention to our attractive offering. We can determine the success of individual advertising measures on the basis of the advertising campaign data. We do so to serve our interest in showing you ads that may be of interest to you, to make our website more engaging for you and to calculate advertising costs in a fair manner. This advertising is delivered by Google using ad servers. In this context, we use ad server cookies that allow certain performance parameters to be measured, such as ad impressions or the number of clicks by users. If you access our website by clicking on a Google ad, Google Ads stores a cookie on your device. These cookies generally expire after 30 days and are not designed to identify you personally. The analysis data stored in this cookie usually includes the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions) and opt-out information (indicating that the user no longer wishes to be contacted). These cookies enable Google to recognize your web browser. If a user visits certain pages of the website of an Ads customer and the cookie stored on their computer is still valid, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Ads customer. Therefore, cookies cannot be tracked across Ads customers’ websites. We do not collect and process personal data in the context of these advertising measures. Google only provides us with a statistical analysis that we can use to identify which of the advertising measures are particularly effective. We do not receive any other data from the use of advertising and we cannot identify users on the basis of this information. Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We do not have any influence on the amount of data that is collected by Google through the use of this tool, nor on how the data will be used. The following information is therefore provided based on our current knowledge: through the integration of Ads conversion tracking, Google is informed that you have accessed a particular part of our website or clicked on one of our ads. If you are registered with a Google service, Google can connect your visit with your account. Even if you are not registered with Google or if you are not logged in, the provider may be able to detect and store your IP address.
We also use Google Ads remarketing. Using the remarketing function, we can display ads based on our users’ interests on other websites in the Google Network (in Google search results pages or on YouTube, “Google Ads” or on other websites). Users’ interaction with our website, e.g. which services a user has shown interest in, is analyzed for this purpose so that users can be shown targeted advertising on other websites after their visit to our website. Google stores a number in the browsers of users who visit certain Google services or websites in the Google Display Network. This number referred to as a “cookie” is used record this user’s visits. The number acts as a unique identifier for a web browser on a particular device and does not identify a person; no personal data is stored.
You can prevent your participation in this tracking process in various ways: a) by changing the relevant settings in your browser software (specifically, rejecting third-party cookies will result in you not receiving ads from third-party providers); b) by installing the plug-in provided by Google (https://www.google.com/settings/ads/plugin); c) by disabling interest-based advertising from providers who are signed up to the “About Ads” self-regulation campaign using the link http://www.aboutads.info/choices (this setting will be deleted if you delete your cookies); d) via permanent deactivation in your Firefox, Internet Explorer or Google Chrome browser using the link http://www.google.com/settings/ads/plugin; e) by adjusting your cookie settings accordingly; f) by clicking on this link. This will install an opt-out cookie on your device that will prevent future capture of your data while visiting this website. Please note that you may then be unable to make full use of some of the features of this website.
You can find more information on privacy at Google at http://www.google.com/intl/en/policies/privacy and https://services.google.com/sitestats/en.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org.
The lawful basis for this use is your consent in accordance with art. 6 para. 1 lit. a GDPR, where applicable.
Use of DoubleClick
This website uses the DoubleClick online marketing tool offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. DoubleClick uses cookies to display ads that are relevant to users, improve campaign performance reports and ensure that a user does not see the same ad too many times. Google uses a cookie ID to record which ads have been displayed in which browser and can thus prevent these ads from being displayed too many times. DoubleClick can also use cookie IDs to record “conversions” in relation to ad requests. For example, a conversion is recorded if a user sees a DoubleClick ad and then later visits the advertiser’s website using the same browser and makes a purchase. Google states that DoubleClick cookies do not contain any personal data.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We do not have any influence on the amount of data that is collected by Google through the use of this tool, nor on how the data will be used. The following information is therefore provided based on our current knowledge: through the integration of DoubleClick, Google is informed that you have accessed a particular part of our website or clicked on one of our ads. If you are registered with a Google service, Google can connect your visit with your account. Even if you are not registered with Google or if you are not logged in, the provider may be able to detect and store your IP address.
You can prevent your participation in this tracking process in various ways: a) by withdrawing your consent with future effect by clicking on this link; b) by disabling cookies for conversion tracking by changing the settings in your browser so that cookies from the domain “www.googleadservices.com” are blocked; c) by disabling interest-based advertising from providers who are signed up to the “About Ads” self-regulation campaign using the link http://www.aboutads.info/choices (this setting will be deleted if you delete your cookies); d) via permanent deactivation in your Firefox, Internet Explorer or Google Chrome browser using the link http://www.google.com/settings/ads/plugin. Please note that you may then be unable to make full use of some of the features of this website.
The lawful basis for this processing is your consent in accordance with art. 6 para. 1 lit. a GDPR, where applicable. You can find more information on DoubleClick by Google at https://www.google.com/doubleclick and http://support.google.com/adsense/answer/2839090
Use of Facebook pixels
The website also uses the Facebook Custom Audiences remarketing function provided by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). This allows users of the website to be shown interest-based advertising when they visit the Facebook social network or other websites that also use this process (“Facebook ads”). We use this function to serve our interest in showing you ads that may be of interest to you, to make our website more engaging for you. Due to the marketing tools used, your browser automatically establishes a direct connection with the Facebook server. We do not have any influence on the amount of data that is collected by Facebook through the use of this tool, nor on how the data will be used. The following information is therefore provided based on our current knowledge: through the integration of Facebook Custom Audiences, Facebook is informed that you have accessed a particular website or clicked on one of our ads. If you are registered with a Facebook service, Facebook can connect your visit with your account. Even if you are not registered with Facebook or if you are not logged in, the provider may be able to detect and store your IP address and other identifiers. The Facebook Custom Audiences function can be disabled here and, as a logged in user, at https://www.facebook.com/settings/?tab=ads#_. The lawful basis for this processing is your consent in accordance with art. 6 para. 1 lit. a GDPR, where applicable. You can find more information on privacy at Facebook at https://www.facebook.com/about/privacy.
Userlike Unified Messaging
Our website uses live chat software provided by Userlike UG (haftungsbeschränkt), Probsteigasse 44-46, 50670 Cologne, Germany. This allows you to contact us directly via live chat. Userlike cookies are used to provide this service. Userlike processes the following data on our behalf and in accordance with our instructions: date of access, time of access, your browser type and version, your operating system, the address of the previously visited website, the volume of data processed, an individual user ID and the name and email address you provided.
The lawful basis for this processing is your consent in accordance with art. 6 para. 1 lit. a GDPR, where applicable. You can withdraw your consent with future effect by clicking on this link.
You can find more information on privacy at Userlike here: https://www.userlike.com/en/terms#privacy.
Use of YouTube
We have embedded YouTube videos in our website. These videos are stored on https://www.youtube.com. They are displayed on our website using “framing technology” and can be played here directly. The videos are integrated into our website in privacy-enhanced mode, meaning that your data is not transmitted to YouTube until you give your consent by playing the video. When you play a video, data is transmitted to YouTube, a company of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. We have no control over the transmission of this data. The data transmitted includes the information that you visited the relevant page of our portal, as well as your IP address, the date and time of the request, your time zone, the content of your request, access status, the volume of data transferred, the browser you used and the type and version of your operating system.
This information is transmitted regardless of whether you have a user account with YouTube. If you are logged in via a Google account, your data will be associated directly with this account. If you do not want this to happen, you will need to log out from your user account before playing the video. YouTube stores the data transmitted to it in the form of user profiles and uses this data for advertising and market research purposes and to personalize its website. This analysis allows YouTube to generate tailored advertising (even if you are not logged in) and to inform other YouTube users about your visit to our portal. You can object to the creation of this user profile. You will need to direct your request to YouTube.
You can learn more about data processing by YouTube and your rights and settings options to protect your data at http://www.google.com/intl/en/policies/privacy and you can also change your settings there. Google also processes personal data in the USA. Google has signed up to the EU-US Privacy Shield: https://www.privacyshield.gov/welcome.
The lawful basis is your consent in accordance with art. 6 para. 1 lit. a GDPR, where applicable.